Wee Woollies News and Press

Wee Woollies chats business with Canada Post. March 05 2019

Thanks for sharing our story Canada Post, it’s always fun reliving our Dragons' Den days! It hasn’t been easy but we’re pretty proud of how far we’ve come. Always staying true to our values. And we couldn’t have done it without the support of our amazing customers.  Read the full article here.


Straight to the Source - Wee Woollies does NZ May 09 2018

When the opportunity arose to travel to New Zealand as a family to visit the source of our wool we couldn't pass it up. Sourcing the highest quality Merino wool fibre for our garments has been our mission since we launched Wee Woollies more than 5 years ago. It was important for us to know we were using fabric of the highest quality, and that the processes involved in producing it were both safe for the sheep and the environment.

On our quest to source the most ethical, sustainable fibre we discovered ZQ Merino, launched by The New Zealand Merino Company: "to help people understand that their textile choices could be a reflection of their beliefs – you are what you wear – and that Merino, done the right way, was a smart and sustainable choice." Growers show their commitment to the ZQ Merino ethos by meeting the highest standards in the areas of animal welfare, environmental care, and social sustainability, along with delivering premium quality “fit for purpose” fibre. 

It's easy to feel good about what you do when you know the foundation for your business reflects your values, but we needed to see it for ourselves! So we set off on a woolly adventure. After two glorious weeks of sailing with my parents in the Bay Of Islands, we headed to the South Island to Merino country.

Boat life in the Bay of Islands, NZ. 

Urupukapuka Island. A sheep's paradise! 

Our first stop: The New Zealand Merino Co. headquarters in Christchurch to learn more about the innovation and dedication behind New Zealand's Merino wool industry. In true Kiwi style we were greeted with open arms and tremendous enthusiasm for our brand. With the backing and support from such a forward-thinking, environmentally responsible company, who partners with the world's leading brands, we left our meeting recharged and inspired wondering where this journey will take us next. It was absolute validation of what we do and why we do it. 

At the New Zealand Merino Company Headquarters in Christchurch, NZ

After a long journey south though the pouring rain and the remnants of a tropical cyclone we finally made it to New Zealand's Southern high country to the town of Middlemarch in the stunning Central Otago region, famous for its Merino sheep. We could only see a a few feet in front of us the rain was so heavy and had no idea what our surroundings looked like, "worst summer on record" our hosts told us - lucky us! Needless to say, when the sky cleared the scenery was breathtaking. Our first day we toured the farm with our fabulous hosts Lynnore and Andrew. They own and operate 7000 acres of land and at various times throughout the year manage 6000 Merino and cross breed sheep for the wool market.

Lynnore and one of her Huntaway dogs working the flock, no matter what the weather. Middlemarch, NZ.

These NZ Heading Dogs are truly brilliant. Animal and human synergy at work.

Flourishing crops in a stress - free environment nourish healthy, happy Merino Sheep who in turn produce high quality fleece - it's complex science at work and truly incredible to see, especially for us city folk. The Merinos graze the higher, dry land and seek shade and shelter under the giant rocks and boulders. The ewes birth their lambs under these rocks; the perfect natural habitat for Merinos - with extreme ranges in temperature and weather conditions and an abundance of grass varieties for them to feed on year round producing the best wool fibre perfected by nature. 

Where the Merinos roam. Central Otago, NZ

Watching the process at work was awe-inspiring as Lynnore and Andrew worked together with their dogs to move the sheep from paddock to enclosed pens for "drenching" (to control internal parasites) and then out to another paddock. Their experience as farmers and wool experts runs deep, with a lifetime of farming and accreditations in dog training and wool classing and much more. Visiting the wool shed and feeling and analyzing the wool up close was, to me, like coming full circle. Here we were with our three little inspirations putting our hands in the very raw fibre which will eventually become our garments.

Bringing the sheep in for "drenching" to control internal parasites.

Filip and the kids helping get the job done.

In the wool shed. Lynnore explaining micron count and fibre strength. 

Every part of our "on farm" experience blew us away... the kids actually cried when we left, so did we(almost). It could have been the farewell to the litter of puppies, or Ellie and her pony. And for us, home to the world's best Pinot Noir. Well that, and the sheep of course ;) 

A final (teary) farewell to Ellie(the farmers' daughter) and Comet in a paradise like no other.  Outside our cottage, Middlemarch. NZ

If you have any questions about our adventures in Merino country, please get in touch! info@weewoollies.com 




Wee Woollies in Gear Junkie - Keep Kids Warm! December 04 2017

Gear Junkie features Wee Woollies Merino Base Layers as a favourite gear choice for layering kids in cold weather to keep the little ones cozy. 

Read the full review here.

Wee Woollies in Eco Parent Magazine February 06 2017


Wee Woollies and Canada Post April 04 2016 1 Comment

We have been so fortunate to work with the the wonderful people at CBC Television, not only pitching on Dragons' Den, but we were also offered the opportunity to shoot a full length commercial with them and Canada Post.

As a small business we rely entirely on Canada Post for all of our shipping needs, so when they asked us to be a part of their Solutions for Small Business campaign, we were more than happy to help out! We had a great crew come out from Toronto to do the shoot in one of our favourite west coast locations. It was a full day of countless retakes in the hot August sun, but we thought we did pretty well, all things considered. 

You might catch us on CBC Television during Dragons' Den on Wednesdays at 8pm or you can watch the commercial anytime online here: http://www.cbc.ca/dragonsden/canadapost/wee-woolies

Financial Post sums up Dragons' Deal January 28 2016

After pitching on Dragons' Den and a subsequent deal with Jim Treliving for our ask of $200,000 for 20% equity in our company, and following some discussion and due diligence, we mutually decided that the best way forward would be for us to continue self-financing rather than give up equity in our company.

We have had nothing but support and encouragement from the folks at CBC and Dragons' Den. The experience itself was terrifying, and watching ourselves on National Television was excruciating, but we have been overwhelmed with positive feedback and a huge spike in orders. So all in all an amazing experience we won't soon forget, but are happy to put behind us!

Watch our pitch here.

Read our post-Den Financial Post feature here.

Wee Woollies Pitches on Dragons' Den January 13th! January 05 2016

The countdown is on! Our pitch is just over a week away from airing on CBC Dragons' Den. It's hard to believe the day is almost here, when it was way back in February of 2015 that we were encouraged to attend the CBC Dragons' Den auditions in our home town of Victoria, BC. In March we heard the exciting news that we were selected to pitch in the Den at the Canadian Broadcasting Centre in Toronto. We were assigned a fabulous producer and spent several weeks preparing our pitch. In May we flew to Toronto, arrived very late, slept very little, and showed up early the next morning (4am our time) with bleary-eyed children ready (well as ready as we could be!) to face the Dragons. Let's just say it was an experience to remember... forever. Tune into CBC Television and find out what happened in the Den!!!!!!

Wednesday, January 13th at 8pm. Outside of Canada - you can watch online shortly after we air.

A bit about the show: One of the most successful Canadian reality programs, DRAGONS' DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. In addition to its success on-air, DRAGONS’ DEN is also a hit online, boasting an active and engaged online community and averaging more than 450,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden. DRAGONS’ DEN is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is executive producer and Molly Middleton and Amy Bourne are senior producers. Dianne Buckner hosts.
Find the show online at:


@cbcdragon #cbcdragonsden


Wee Woollies in Westcoast Families Magazine October 14 2015

We love media that supports local businesses and Westcoast Families Magazine is known for doing just that! Check out their awesome spread of local fashion in the Back to School Issue. Featured is our Merino Pajamas/Base Layers and Limited Edition Merino Tee - Whale Love, with matching Beanie.

Wee Woollies Review by Cragmama August 08 2015

We love it when outdoor enthusiasts like Cragmama get a hold of some Wee Woollies and test them out on their wee ones. Rock climbing mama to two little ones, this family of four is always up for an adventure. You can read the whole review here.

The True Cost of Fashion - where Wee Woollies fits in June 15 2015

"When everything is concentrated on making profits what you see is that human rights, the environment, workers rights get lost... my god we can do better than this." The True Cost.

A powerful documentary exposing the apparel industry.

There are so many steps to making the clothes we wear, from sourcing and producing the fabrics and trim and the impact that has on the environment, to real people manufacturing the final product and packaging and shipping it to the consumer. The majority of consumers are blissfully unaware of the impact of their purchasing choices. Overall the system is gravely flawed. Not every apparel manufacturer falls into the category of "Fast Fashion", but the majority do.

At Wee Woollies​, our merino fabric is ethically sourced from New Zealand where the Merino sheep are treated humanely and the chemicals and processes used to make the fabric have the least possible impact on humans and the environment (Bluesign®). Non organic cotton and synthetics have a hugely destructive impact on the environment and the lives of the people who harvest and produce it. It's an industry that cannot be sustained and should not continue in the way that it is.

We have our products manufactured in Vancouver, Canada, where workers get paid a fair wage and working conditions are monitored to comply with Canadian labour laws, workplace health and safety laws and building codes. We are just a ferry ride away from the place in which the wonderful people who make our garments work, and by supporting our local economy we are contributing to building a stronger economy which in turn is supporting us as a small business. We pay a premium for this, by our own choice, so that the onus is on us and our customers (not the people who produce it for us) to be accountable for our buying choices because yes, we do have a choice.



Wee Woollies in Quintessentially Canadian Magazine May 19 2015

Last month we were so pleased to be featured in Quintessentially Canadian Magazine's Spring Issue.  A great publication that features everything from people to products to places - all quintessentially Canadian, of course. Have a look at their Spring Issue here!

Wee Woollies makes the "rad" list at Garage Grown Gear March 07 2015

Getting kids geared up for adventure in comfort and style is our main mission. So we were thrilled to see we were number one on Garage Grown Gear's "12 rad small outdoor gear companies outfitting kids". They are a fantastic company seeking out the best in innovative, high-performing and wildly cool outdoor gear. Check out their list of the raddest gear companies outfitting kids here.

Wee Woollies in Active for Life February 20 2015

We love being a part of an active, adventure loving community. After all, that's why we do what we do, and it makes us feel good knowing that our Merino Base Layers are making it easier for families to enjoy the outdoors in comfort, and style! Active for Life is a great resource for families who want to promote a healthy active lifestyle for their kids and you can read what they think about Wee Woollies here.

Wee Woollies and Aunt Leah's Place - helping young moms keep their babies February 05 2015

When Aunt Leah's Place asked us if we would be interested in a co-brand project with them we were more than happy to work together. Aunt Leah's is a Vancouver non profit helping kids in foster care and teen moms achieve a better future for over 25 years now. Their programs and fundraising efforts help prevent children in foster care from becoming homeless, and mothers in need from losing custody of their children. To support these young adults on their journey to self-sufficiency they provide supported housing, job training and coaching on essential life skills. You can learn more about Aunt Leah's Place from their website and find out where to purchase a specially branded Wee Woollies Merino Sleep Sack, Sleeper or Beanie, and other ways you can help support their life changing programs. 


Wee Woollies in Westcoast Families Baby Guide October 08 2014

Right from the beginning we've been very grateful for the support from our "westcoast" fans. Being Canadian made is a key part of who we are, not only for supporting the local economy, but for knowing the conditions in which the wonderful people who make our garments work, right here at home. They're happy and so are we! So we were super happy to be asked to join super cool Canadian made brands like Electrik Kidz and Minimoc in this year's Westcoast Families Babyguide "Homegrown Fashion" segment.


Our Best Collection Yet! September 04 2014

It's been a busy year and we're so excited to finally introduce this new collection. We've included more colours, more sizes and a brand new Infant Pant to our list of top-selling merino apparel. How did we do it?! We often ask ourselves the same thing. We are a very small team at Wee Woollies - at first it was just me, but as we've grown, my husband has come along for the ride while our two young girls have willingly tested every sample and posed for photo shoots in their Wee Woollies, right from the very beginning. We are involved in every stage of production from spending countless hours poring over colour palettes to meeting with our manufacturer and suppliers, and of course, packing orders! And as photographers in our past lives (that's how we met!), we love how that has become a big part of the creative process in promoting the brand and sharing Wee Woollies with the world! As we continue to grow, we are excited to have more people join our team. We truly appreciate the love and support, and hope the little people in your lives enjoy this collection as much as ours do... whatever they're up to, wherever they are.

Thank you!

Cindy, Filip, Farren and Izzy


Farren and Izzy(in front) and friends on location - Southern Gulf Islands, British Columbia, Canada.

Made in Canada Baby Giveaway! July 03 2014

There are just three days left to enter this amazing Made In Canada Baby Giveaway hosted by Thinking About Cloth Diapers and Maman Loups Den. Featuring all Canadian-made brands in 3 amazing prize packs worth over $1500, including the Wee Woollies Merino Singlet and Beanie!! Giveaway ends July 6th. We are proudly Made in Canada!

Wee Woollies in NYC's Fashion Mannuscript June 22 2014

The internet is a wonderful thing, and it's always a thrill when someone "discovers" us online. That's how this story happened and we are pretty pleased to be featured alongside big name brands Tea Collection and Swaddle Designs in fashion forward New York City of all places! Check us out in the June issue of Fashion Mannuscript.

Wee Woollies and Tales of a Mountain Mama June 09 2014

We love working with Amelia, mommy blogger and advocate for living an active outdoor family life. Getting kids outside is a huge mission of ours, after all that's a big reason we do what we do! We make practical and versatile merino kids clothing so no matter what they're up to, wherever they are, kids feel good doing it. Amelia is always on the lookout for clothing and gear that makes being outside for her growing family fun and easy. She shares her thoughts on why they love merino all year-round... "I think one of the hardest things about having a baby now in the mix of our family adventures is relearning how to keep her comfortable and the right temperature... In an effort of keeping Baby comfortable all summer, we often turn to merino wool". Read more from Tales of a Mountain Mama!


Wee Woollies in Earnshaw's June 03 2014

Touted as the "go-to source for children's fashion, inspiring thousands of retailers worldwide", we were thrilled to get a call from Earnshaw's Magazine to feature our merino beanie in their May Issue Take a Hike feature. As a small business in a big industry, it's a pleasure to see Wee Woollies alongside big-name brands like Columbia, BumGenius and fellow Canadian company, SoYoung!

Wee Woollies Gets "Outside" May 06 2014

... well that's a given, but the magazine?... yes please! This month we were deeply honored to find a place in the pages of one of the most popular publications in the outdoor adventure industry, Outside Magazine. And while the presence may appear small, to us an endorsement like this from such a well-respected magazine was huge.

In the Adventure Issue of Outside, award winning photographer, mountaineer, and adventure dad Jimmy Chin takes the cover, and we were thrilled to hear it would be his beautiful baby girl wearing Wee Woollies. So here it is: the Wee Woollies Merino Sleeper working its magic as a "baselayer", and judging by that smile, is keeping little Marina all over comfy and cozy.

Fan Appreciation and Spring Giveaway April 20 2014

As we box up orders for retailers or ship them out to our online customers we often ask ourselves, "Who will be wearing these merino goodies and what are they getting up to in them?". Usually the location to which they ship gives us a pretty good idea. We know that the kids from the beautiful ski town of Nelson, BC roll out of bed in their Wee Woollies Merino Pajamas, pull on their ski gear right over top and hit the slopes - hello merino base layers! Or the wee babe in rural Ontario is snuggled up in her Merino Sleeper and Sleep Sack cozy and warm for a perfectly comfortable night's sleep.

Wherever they are and whatever they're up to (whether it's a whole lot or not much at all), we just love hearing your Wee Woollies stories and when a photo appears in our inbox or on our facebook page it truly makes our day! So we thought we'd do a giveaway just to say "Thanks!". Check out our facebook page to enter by simply liking our page, liking the giveaway post and sharing it too. You might just win a merino short-sleeve or singlet onesie of your choice. And check out our Pinterest page for pics of our "Wee Fans" and please send us yours! The winner will be announced Tuesday morning. Good luck!