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Wee Woollies News and Press

Wee Woollies and Canada Post

Wee Woollies and Canada Post

We have been so fortunate to work with the the wonderful people at CBC Television, not only pitching on Dragons' Den, but we were also offered the opportunity to shoot a full length commercial with them and Canada Post.

As a small business we rely entirely on Canada Post for all of our shipping needs, so when they asked us to be a part of their Solutions for Small Business campaign, we were more than happy to help out! We had a great crew come out from Toronto to do the shoot in one of our favourite west coast locations. It was a full day of countless retakes in the hot August sun, but we thought we did pretty well, all things considered. 

You might catch us on CBC Television during Dragons' Den on Wednesdays at 8pm or you can watch the commercial anytime online here:

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Financial Post sums up Dragons' Deal

After pitching on Dragons' Den and a subsequent deal with Jim Treliving for our ask of $200,000 for 20% equity in our company, and following some discussion and due diligence, we mutually decided that the best way forward would be for us to continue self-financing rather than give up equity in our company.

We have had nothing but support and encouragement from the folks at CBC and Dragons' Den. The experience itself was terrifying, and watching ourselves on National Television was excruciating, but we have been overwhelmed with positive feedback and a huge spike in orders. So all in all an amazing experience we won't soon forget, but are happy to put behind us!

Watch our pitch here.

Read our post-Den Financial Post feature here.

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Wee Woollies Pitches on Dragons' Den January 13th!

The countdown is on! Our pitch is just over a week away from airing on CBC Dragons' Den. It's hard to believe the day is almost here, when it was way back in February of 2015 that we were encouraged to attend the CBC Dragons' Den auditions in our home town of Victoria, BC. In March we heard the exciting news that we were selected to pitch in the Den at the Canadian Broadcasting Centre in Toronto. We were assigned a fabulous producer and spent several weeks preparing our pitch. In May we flew to Toronto, arrived very late, slept very little, and showed up early the next morning (4am our time) with bleary-eyed children ready (well as ready as we could be!) to face the Dragons. Let's just say it was an experience to remember... forever. Tune into CBC Television and find out what happened in the Den!!!!!!

Wednesday, January 13th at 8pm. Outside of Canada - you can watch online shortly after we air.

A bit about the show: One of the most successful Canadian reality programs, DRAGONS' DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. In addition to its success on-air, DRAGONS’ DEN is also a hit online, boasting an active and engaged online community and averaging more than 450,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed at DRAGONS’ DEN is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is executive producer and Molly Middleton and Amy Bourne are senior producers. Dianne Buckner hosts.
Find the show online at:

@cbcdragon #cbcdragonsden


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