We love it when outdoor enthusiasts like Cragmama get a hold of some Wee Woollies and test them out on their wee ones. Rock climbing mama to two little ones, this family of four is always up for an adventure. You can read the whole review here.

Last month we were so pleased to be featured in Quintessentially Canadian Magazine's Spring Issue.  A great publication that features everything from people to products to places - all quintessentially Canadian, of course. Have a look at their Spring Issue here!

Getting kids geared up for adventure in comfort and style is our main mission. So we were thrilled to see we were number one on Garage Grown Gear's "12 rad small outdoor gear companies outfitting kids". They are a fantastic company seeking out the best in innovative, high-performing and wildly cool outdoor gear. Check out their list of the raddest gear companies outfitting kids here.

We love being a part of an active, adventure loving community. After all, that's why we do what we do, and it makes us feel good knowing that our Merino Base Layers are making it easier for families to enjoy the outdoors in comfort, and style! Active for Life is a great resource for families who want to promote a healthy active lifestyle for their kids and you can read what they think about Wee Woollies here.