It's been a busy year and we're so excited to finally introduce this new collection. We've included more colours, more sizes and a brand new Infant Pant to our list of top-selling merino apparel. How did we do it?! We often ask ourselves the same thing. We are a very small team at Wee Woollies - at first it was just me, but as we've grown, my husband has come along for the ride while our two young girls have willingly tested every sample and posed for photo shoots in their Wee Woollies, right from the very beginning. We are involved in every stage of production from spending countless hours poring over colour palettes to meeting with our manufacturer and suppliers, and of course, packing orders! And as photographers in our past lives (that's how we met!), we love how that has become a big part of the creative process in promoting the brand and sharing Wee Woollies with the world! As we continue to grow, we are excited to have more people join our team. We truly appreciate the love and support, and hope the little people in your lives enjoy this collection as much as ours do... whatever they're up to, wherever they are.

Thank you!

Cindy, Filip, Farren and Izzy

Farren and Izzy(in front) and friends on location - Southern Gulf Islands, British Columbia, Canada.

There are just three days left to enter this amazing Made In Canada Baby Giveaway hosted by Thinking About Cloth Diapers and Maman Loups Den. Featuring all Canadian-made brands in 3 amazing prize packs worth over $1500, including the Wee Woollies Merino Singlet and Beanie!! Giveaway ends July 6th. We are proudly Made in Canada!

The internet is a wonderful thing, and it's always a thrill when someone "discovers" us online. That's how this story happened and we are pretty pleased to be featured alongside big name brands Tea Collection and Swaddle Designs in fashion forward New York City of all places! Check us out in the June issue of Fashion Mannuscript.

Touted as the "go-to source for children's fashion, inspiring thousands of retailers worldwide", we were thrilled to get a call from Earnshaw's Magazine to feature our merino beanie in their May Issue Take a Hike feature. As a small business in a big industry, it's a pleasure to see Wee Woollies alongside big-name brands like Columbia, BumGenius and fellow Canadian company, SoYoung!